Who Get’s the Blame?

"Who gets the blame when the Customer beats you up over price?"

With so much disruption occurring in your Customers' world, are your "Strategy Teams" (Strategy, Product, Brand, M&A) and "Execution Teams" (Marketing, Bus Dev, Sales, Account Mgt.) working to understand market changes... then update, differentiate, and define the value for your solution/offering?

Sales can't do it alone.

Ride the tide, don't swim against it.